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Intern to Brand Department


KT&G Global Kazakhstan
Application deadline
Untill closed
Location
Al-Farabi Avenue, 5, block 2A, office 53A, "Nurly-Tau" business center, Almaty
Employment type
Vacancy for current year graduates
Program
  • Bachelor
Course
  • 4
Specialities
  • Bachelor of Management
  • Bachelor of Marketing
  • Master of Business Administration
  • Master in Marketing
Citizenship
Any

Your Duties:

- Assist in developing and implementing marketing campaigns across channels (online, offline). - Analyze data and prepare reports on the effectiveness of marketing campaigns. - Support in organizing events and all related activities. - Monitor and analyze brand performance (post-launch): Track key brand metrics, incorporate market research data to evaluate the effectiveness of new product launches and marketing strategies. Prepare post-launch surveys to track and collect feedback on sales, customer and consumer opinions, advertising campaign data, etc. Collect results, analyze and recommend in the form of a comprehensive report on post-launch activities. Structure the report using a clear and organized outline, including sections on key findings, analysis methods, results and recommendations. Conduct on-site visits to ensure the accuracy and consistency of the data collected to ensure it is reliable for analysis. - Additional Market Research: Use various research methodologies such as surveys, focus groups and data analytics to generate actionable insights. Monitor market trends, new product launches and market promotions. Conduct comparative analysis to identify areas for improvement. Conduct comprehensive market research – depending on business needs (to identify market trends, consumer preferences, etc.). - Brand Quality Field Audit: Attend 2 (two) days a week field research, which involves direct interaction with consumers in various locations such as stores, universities and crowded public places. Interact with consumers, obtain feedback and feedback. Collect in-store feedback on the displayed information to assess the effectiveness of POS materials, which includes understanding consumer perceptions and identifying potential improvements. Observe, analyze and interpret data obtained during field research. Prepare detailed reports and presentations to share the findings with the responsible teams. Observation, analysis and interpretation of data obtained during field research.

Requirements:

- Bachelor's/Master's degree in Marketing or related field. - Confident use of Microsoft Office (Excel, Word, PowerPoint). - Good knowledge of marketing analytics and reporting tools. - Ability to work with various forms of content. - Creativity and ability to generate ideas. - Knowledge of English at B2 (Upper-intermediate) level.

Additional:

What we offer: - Opportunity to gain valuable practical experience in the marketing department. - Work in a dynamic and international Company. - Training and development under the guidance of experienced specialists. - Paid internship.